The New Queen Of Instagram World: What Can We Learn From Her Strategy?


 The New Queen Of Instagram World

Ariana Grande is recording the history and news headlines for 2019. In February, she broke the record of the top 40 hits at once for a woman, and now has 150 million followers on Instagram (at the time of writing), she is the newcomer. Queen of Instagram, a theme Selena Gomez has been holding for years. , on February 25. new Instagram followers four months ago.)

Not surprisingly, Grande has become the most popular woman on Instagram, given the amount of content she has released in less than a year (the album Sweetener was released in August 2018 and was immediately followed by the album Thank U, Next in February 2019). Throw in the much-publicized collaboration with Pete Davidson following the split that followed, in addition to the amazing drop of one song "Thank U, Next" this fall with its infected music video, and all eyes are on Grande's Instagram account.

Surprisingly his unique Instagram strategy, from a social media playbook. I spoke with Priscilla Castro, Planoly Product Manager at Planoly, the visual executive of Instagram, and Larissa May, founder of the social media platform, #HalfTheStory, to discuss key points taken from Grande's Instagram strategy.


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